Take responsibility for annual marketing plan, strategy and team

Identify and plan differentiated and impactful marketing strategies/materials

Build, manage and coach a high-performing marketing team

Drive the implementation of marketing campaigns that meet business objectives and drive leads

Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

Work closely with the sales department to align sales and marketing strategies

Manage marketing budget and expenditures 

Maintain brand standards and ensure compliance across all marketing and communications channels

Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Build long term relationships with employees, clients, government officials and stakeholders